شمارۀ جدید فصلنامه (تابستان 1404) منتشر شد
1- Ph.D Candidate of Sociology, Department of Sociology, Faculty of Social Sciences, University of Tehran, Tehran, Iran
2- Professor, Department of Sociology, Faculty of Social Sciences, University of Tehran, Tehran, Iran ,jalaeipour@ut.ac.ir
2- Professor, Department of Sociology, Faculty of Social Sciences, University of Tehran, Tehran, Iran ,
Abstract: (99 Views)
This study employs data mining techniques on Instagram big-data to identify and configure the most influential local networks and fields across 11,515 high-engagement local pages in Tehran Province, using social network analysis methods. The findings reveal that as internet penetration has deepened in citizens' daily lives, working-class women have gradually formed robust local online networks, enabling them to create extensive informal micro-enterprises, and emerge as an unintended new social force driving socio-political change. The dominant poles within identified local fields, ranked by network size, are: women engaged in Instagram-based micro-enterprises, celebrities, conservatives, central-city residents, street toughs ("Lāts"), Turkish-speaking communities, pigeon-keeping enthusiasts. Among these seven local fields, national influencer pages exhibit strongest authority within: celebrity networks (highest), working women's networks, conservative circles; indicating these three fields possess greater capacity to directly shape citizens' political attitudes and behaviors. Notably, women engaged in Instagram-based micro-enterprises networks demonstrate significantly greater influence in: high-migration zones, recently developed suburban settlements, areas with weaker traditional/religious/governmental institutions. The study concludes that Tehran's emerging pattern of "quiet encroachments" differs fundamentally from pre-internet era movements in terms of: formation contexts, geographical distribution, core social actors, and types of demands.
Type of Article: Original Research |
Subject:
Economoc sociology
Received: 2025/02/25 | Accepted: 2025/05/21
Received: 2025/02/25 | Accepted: 2025/05/21
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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License (CC-BY-NC).
